Account Director – Amazing media agency opportunities – Sydney
The other night I found myself re-watching an episode of Mad Men. It’s easy to get sucked into their fictional stereotype of the ad world. Well dressed, slick haired and quick witted, Don Draper is all old-school allure as he lays the Carousel spiel on Kodak. “It takes us around and around, and back home. To a place where we know we are loved,” Draper delivered.
Five tips for making it to Madison AvenueThere are many bad TV ads out there. But the worst of all has to be the RACV member benefits ad. What makes this ad so bad? It fails on nearly every level. But most importantly, it unknowingly mocks the very people it is trying to attract.
The world's 15 best TV ads of 2011This weekend, the Cannes Film Lions jury revealed its choice for the best TV ads of the last 12 months. There was one grand prix and 14 golds.
For those of you who missed it, we teamed up with Save the Children and Deakin University to run an experiment at Mumbrella360 to identify the most effective way to change behaviour using behavioural change and decision making principles (boring for some interesting for others). It was a fun way to put into practice, and demonstrate the power of some of the principles that change behaviour.
Do better retail advertising, or don't do it at allIn this guest posting –
Having worked in agencies, I know there is one type of brief creatives always avoided: anything with the word ‘retail’ in it. If it related to a sale or a clearance or involved a percentage off, the view was it would be tedious and contribute zero to your folio. And you could always tell such a brief was floating around because suddenly even the slackest creative looked flat out on other things.
Seven secrets to selling your agency
We came, we saw, and it turns out that we believe. A huge thank-you to everyone who attended today’s Manifesto session at Mumbrella360. Around 200 delegates debated and discussed a range of topics and produced the following ‘we believe…’ statements.
They are the start not the end of a journey, and it would be great to continue the debate via comments below and on twitter using the hashtag #manifesto. Comments, ideas, and suggestions for improvements and re-iterations are welcome and required. It’s our manifesto – how we use it is up to us.
Memo to grumpy editors: PR is not the enemyIn this guest post, Fleur Brown, CEO of public relations agency Launch Group, takes issue with a piece written in the Australian that argued that editors are grumpy with PR people for good reason.
Largest Advertising Agencies - News
This media agency is one of the largest advertising agencies in the world and we are currently recruiting for an Account Director to work on one of our biggest accounts. Your overall responsibilities will be creating integrated innovative communication
A weekly summary for Media Sales Executives, Advertising Agencies and clients to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now. INOBTR, a partnership between government and citizens to promote awareness
WPP Plc (WPP) Chief Executive Officer Martin Sorrell said the world's largest advertising company is on course to double the size of its business in high-growth economies every five or six years.
Interpublic Group, a holding company for 84 advertising agencies and media outfits, isn't exactly a household name. But the ads it creates would be familiar in most American homes. Its largest agency, McCann Erickson Worldwide, gave us "Because I'm
Vdopia Inc., the world's largest mobile video advertising company, enables major brands to engage their desired audiences at scale. The company introduced video advertising to mobile devices, and today is the only provider of auto-play video ads
gkv / blog : GKV/Ad Industry : Federal Government Awards GKV ...
BALTIMORE - GKV , a full-service marketing communications firm, announced today that it has been awarded a General Services Administration (GSA) Multiple Award Schedule contract. Federal agencies can now procure integrated marketing services directly from GKV streamlining the typical RFP/RFQ process for federal government agencies.
Being listed on the GSA Multiple Award Schedule positions GKV as a pre-screened and pre-qualified vendor for government agencies in need of creative, innovative marketing solutions including branding, advertising, public relations, outreach, media buying and planning, interactive services and direct marketing, among others. GKV has a strong track record of working with federal and state government agencies in the past.
“This designation will make it easier for GKV to work closely with federal government departments and agencies to further their missions,” said Garry Raim, GKV partner and executive vice president.
Based on GKV’s vast experience in working with state and federal agencies as a prime and sub-contractor, the Baltimore-based Agency has a unique understanding of the needs of government agencies in developing and executing complex and critically important programs that can impact millions of Americans.
“With the GSA listing, it will be easier and more cost-effective for GKV and government agencies to partner to make a big difference in the lives of Americans, just like we have done for other governmental clients in the past,” continued Raim.
GKV becomes the largest Baltimore-based integrated marketing firm listed on the GSA Schedule and is the only agency that is ranked in the top 5 Largest Advertising Agencies List as part of the Baltimore Business Journal’s (BBJ) 2011 Book of Lists. This designation uniquely positions GKV for future work with government agencies.
GKV was awarded a contract under solicitation 7FCB-H2-070541-B Advertising and Integrated Marketing Solutions (AIMS 541). GKV’s GSA contract will be effective until May 31, 2016.
Additional information on GKV’s unique service offerings and capabilities can be found by visiting www.gkv.com or http://blog.gkv.com .
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About GKV
GKV is a 30-year-old full-service integrated marketing communications firm specializing in helping challenger brands compete in hyper-competitive categories. With billings of more than $111 million, GKV provides a complete range of communications services including creative development, graphic design, production, media planning and buying, interactive, community relations, brand identity development, research, public relations, direct marketing, crisis communications, grassroots and word of mouth. GKV’s diverse international Client roster includes government agencies, nonprofits and cause marketing; as well as companies in travel and tourism, snacks and beverages, financial services and health industries. The Agency is headquartered in the Offices @ McHenry Row near Baltimore’s Inner Harbor.
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