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Africa: Broadcast And Film Africa Conference Will Look At How to Build "A ...

But margins on advertising remain low in many of the more competitive markets and too many companies are still run by managements who don't understand how to run things as a business. Broadcasting is a prestige profession and therefore attracts many "wannabe's". This years Broadcast and Film Africa Conference in Nairobi (see details below) combines presentations, panels and workshops to look at how to build a world class electronic media industry in Africa. It has two key speakers who will talk about the lessons to be learned from India.

Just over half of the countries in Africa have liberalised their broadcast markets and there has been a considerable growth in the number of new television and radio stations. The final opening up by the rest of the countries on the continent promises the kind of growth that the mobile market has experienced over the next five years.

Whereas broadcast media used to be simply a small number of TV and radio channels, there is now a proliferation of ways in which broadcast programming can be received by its audiences including satellite, IP-TV, PC and mobile. Taken together, the number of channels and the many different ways of receiving programming has begun to fragment the traditional market. African broadcasters need to find new ways to sustain their audiences and attract new advertising.

Africa's broadcast and film industries are entering the new decade full of dynamism and potential as a result of last liberalisation in broadcasting and unprecedented entrepreneurial drive in film-making over the past decade. The 3rd African Broadcast and Film Conference will provide a stock-taking opportunity for players in both industries, and empower them with the knowledge and business contacts they need to build effectively on the gains so far.

The high profile AITEC event will start with an opening session entitled "Building a world-class electronic media industry within the framework of Kenya's Vision 2030" presented by Dr. Bitange Ndemo, Permanent Secretary, Ministry of Information & Communications in Kenya.

Russell Southwood, CEO of Balancing Act will provide insights on the broadcast trends and opportunities in Africa over the next five years.

This will be followed by a presentation on Mobile TV, the critical consumer factors from Arthur Goldstuck, Managing Director of World Wide Worx in South Africa. Christoph Limmer, Senior Director, Market Development and Marketing for Africa at SES, will focus on driving digitalisation and building sustainable DTH markets.

India Film Services: Once Again Proving Excellence Beyond Doubt ...

India Film Services after its successful stint of providing crew hire and video equipment hire services for domestic and international producers, today announced to innovate its existing budgeting, scheduling and logistics services apart from adding many new services modules. India Film Services that began its operation way back has made firm footprints with its committed and affordable services touching the areas of complete support of budgeting and scheduling for commercial shoots, documentary production, corporate shoots and camera crew hire. The toddler steps of the company taken with camera rental, commercial shoots and production videos have now been concreted firmly and promising more to be attained in future.

In India and abroad many producers have been associated with India Film Services in the recent past to make the company’s record prominent, confident and promising when pitched against their competitors. According to the company sources now they have developed expertise and experience in many more areas that include budgeting, scheduling and logistics support for documentary production, still photography, commercial shoots, corporate interviews, corporate shoots and line production. Operating from their hub, Mumbai and Delhi which are considered as epicenter of entertainment and media industry, the company augurs well for the future assignments and projects.

Customers of India Film Services have spoken mouthful about the innovative and customer-oriented services of the company. Especially, they have been full of praise for production crews, location scouting, lighting equipment rental , cameraman hire, camera crew hire and documentary production coupled with filming permits. Also production companies in India have put great faith in the services offered by the company and termed it absolutely researched, planned and designed for excellence. Expressing satisfaction over the capability of India Film Services, producers hailing from India and abroad have expressed their desire to hire the services of the company for their needs related to corporate shoots, documentary production related to fashion, food, history and politics.

The founders of India film services have reaffirmed their dedication to offer quality and customer service in their crew hire and equipment hire services and assured their customers to get more and more evolved and tailor-made services at the best rate in the industry. They have invited projects of TV production, corporate shoot and documentary production for their service and reaffirmed to deliver them with impeccable service quality.

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