In Gaming, Free-to-Play Can Pay
Game developers and app creators of all stripes and all sizes are cottoning to the idea that free can pay.
You only have to browse the gaming news headlines to see how many industry titans, MMO behemoths, obscure Korean gamemakers and dozens upon dozens of mobile startups are releasing their games as “free-to-play” or ditching old price tags and subscriptions.
free. Microsoft is reportedly looking into it on Xbox 360 and every week we see new free-to-play apps hit iTunes and the Android market.
The idea works like this. You give gamers a full game, or at least a hefty portion of it, for nothing and let them play the game without upfront payment or subscription fees. Then, once they are suitably addicted and craving more, you spring the trap and tempt them to cough up real-world cash in exchange for virtual items and in-game advancements.
If you’re a player, maybe you could get a new hat or gun or car for a few dollars, or access premium areas and exclusive hang-outs that only paying customers get to see. In a slow and tedious simulation like FarmVille
The idea originated in countries like Korea, China, Russia and Brazil where piracy was so prevalent that selling packaged goods with an upfront fee just became pointless and futile. Instead, companies pivoted on the traditional business model and tried a new approach. They gave away MMOs and multiplayer kart racers for nothing, and then offered up small and optional “microtransactions” on the side.
It absolutely exploded. Suddenly, gamers who used to knock off full-price games were spending 10 times that amount on virtual doodads, expediting upgrades and premium features. It hit big, it hit fast and it soon made its way to the West. By the mid ’00s, we saw games imported from Korea, and by the end of the decade we saw native releases like Electronic Arts’ free-to-play shooter Battlefield Heroes .
The kicker is, of course, that you can pay (by buying “Bit Bux,” which cost about 10 cents each, but come in packs of 10, 100 or 1,000) to speed up the game. If a new floor is taking too long to build and furnish (a new floor will take around three real-world hours), you can expedite the process by paying about three Bit Bux. You can also purchase a more speedy lift and cough up real-world cash for aesthetic upgrades like new wallpaper and paint jobs.
Tiny Tower picked up a million free downloads in four days, but only 2.6 percent of those players have coughed up and paid for in-game goods.
Free Sim Tower - News
model was the extremely successful Pocket Frogs [Free], a game that I still pull out a few times a week. So the big day has come – does Tiny Tower live up to the hype? Yes, with one suitably tiny caveat: this isn't the second coming of Sim Tower.
You move in residents, construct floors, hire workers, man the elevator and restock businesses, just like a microscopic version of SimTower. The kicker is, of course, that you can pay (by buying “Bit Bux,” which cost about 10 cents each,
I've been playing a game called Tiny Tower on iOS. It's a kind of pixel art tower building sim where you construct floors and decide what kind of establishment to build in to your tower – retail, food, creative, etc. You have to build apartment floors
The boxes surfaced at the start of the millennium but the authorities clamped down on shops - including those in Sim Lim Tower and Sim Lim Square - selling these illegal products. However, Today has learnt that the illegal trade has flourished
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GameSetWatch - Tiny Tower: A Cuter, Free SimTower For iOS
, The goal of this game is "build a tiny tower and manage the businessess and bitizens that inhabit it." You can attract different kinds of inhabitans and make money based on the types of floors you add to your building.
Adding to the charm, your tower also has a "BitBook" virtual social network that you can peek into to see what's going on with your Bitizens.
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