New business dean at SDSU talks goals
San Diego State University has a new business dean. Michael Cunningham steps into the job at a time when the California State University system is reeling from the state budget crisis. The system had to cut $564 million and shave enrollment by 40,000 students statewide.
Cunningham, 51, has a lot of experience in business. Before he joined SDSU’s College of Business Administration, he founded and ran Cunningham Graphics International, a print brokerage firm based in New Jersey.
The Union-Tribune recently asked him about his plans for the CBA, which has about 4,600 students.
Q: The state is facing serious budget problems. Are you able to replace professors who leave or retire?
A: We have three marketing and two accounting professors that are coming on board this semester. We also are bringing on, in the fall, a great professor in information decision systems, Robert Briggs. He’s going to head up our Ph.D. program that we’re starting within a year or two. That having been said, we probably won’t be able to hire as many full-time tenure-track professors as we intended to in the past.
Q: The college has 71 full-time, tenure-track professors and 53 part-time lecturers. Will this change?
A: There’s a certain mix that you need of professionally qualified and academically qualified professors. With the budget cuts that we’re experiencing right now, we have to lay off some of our part-time lecturers and increase the teaching load on our full-time faculty. This is affecting their research production a little bit, but that’s part of my job, to find different sources of revenue to help support our research.
Q: Is the college growing in number of students, graduate and undergraduate?
A: We’re actually trending down right now. We are targeting out-of-state and international students, who will bring in double the tuition that our local students are paying. We plan on using around 30 percent of each dollar raised toward financial aid for our in-state students. CSU dictates how many students we’re allowed to take from in-state, so we are not taking seats from California students by bringing in out-of-state or international students.
Q: What is the fastest-growing program at the CBA right now?
A: On the graduate level, master’s in accounting. Our human resource management major is growing very rapidly, and also our information decision systems. That’s the one that we’re offering the Ph.D. in the next few years.
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